Kirkham Marketing Question. What do you guys really want?

[CSX 4027]

I believe that many who buy cars as "Customer Build-Ups" and have dreams of doing it themselves are people;

- usually working on budget that inherently flies out the window and ends up taking family money to complete and in many cases causing lot's of family friction. I have friends that got divorced over cars and projects.

-Are first time builders with limited experience.

I feel the most concise way for the average guy to buy one of your cars is to take the plunge on the Turnkey/Roller because he will end up on the road faster as well as potentially spending less. Let's face it, he gonna spend the money anyway. How many of the cheaper kits remain as unbuilt projects because of it costing too much to complete? I am not sure you want a bunch of cars out there that potentially never get built. In my opinion, it's a negative. I think you would rather go to a Cobra show and have the lions share of the parking lot. What better advertisement can you get.

I also feel that a possible bank backed in house financing/leasing program for those with excellent credit would be a great idea that many can live with. We all know the "Home equity deal" but, then you have to involve your spouse and your back to square one.

For those on a budget, skimp on your everyday car and own it outright so you can justify the crazy numbers on the toy.

For those in the "Lucky Sperm Club" or those who timed the Stock Market better than Greenspan, this is moot.