Carroll Shelby Launches Shelby Signature Foods

[392cobra]

Carroll Shelby Launches Shelby Signature Foods

© Business Wire 2009

2009-03-23 18:19:05 -


Carroll Shelby, chairman and founder of Carroll Shelby International Inc. (Pink Sheets: CSBI), has formed a company to produce and sell food items under the “Shelby Signature Foods” name. The company will focus on healthy comfort foods, as well as regional specialties such as salad dressing mixes, cornbread, salsa, and fried chicken batter mix.

“I’ve always loved to cook and people really seem to enjoy my creations,” said Mr. Shelby. “Shelby Signature Foods gives me a chance to have fun in the food business again by feeding the demand for my recipes, while also raising some money for my charitable foundations.”

http://www.pr-inside.com/carroll-she...s-r1134442.htm

[RodKnock]

OK, I'll say it. OYE VEY!

"Healthy comfort foods"? That's an oxymoron. Salad dressings, cornbread and fried chicken batter are NOT considered healthy foods, but hey, the salsa is.

[Jamo]

Somehow, it just doesn't seem like it will be like Newman's Own.

[Got the Bug]

I'm surprised he didn't add "organic" when he described his line of "healthy comfort foods." I heard his first product to market will be a Chinese dish called "Sue You Chicken."

[KevinW]

lol - couldnt resist posting the link up on the UK Cobraclub site.

[RedBarchetta]

Originally Posted by Got the Bug

I heard his first product to market will be a Chinese dish called "Sue You Chicken."

Perfect.

[Tangible Toys]

Originally Posted by RedBarchetta

Perfect.

Great Job I think his first words are LET'S SUE THEM, and then WHAT DID THEY SAY?

[RodKnock]

Originally Posted by Got the Bug

I'm surprised he didn't add "organic" when he described his line of "healthy comfort foods." I heard his first product to market will be a Chinese dish called "Sue You Chicken."

"and please...be sure to tip your waitresses. I'll be here all week. Thank you for coming tonight."

How about his second product to market, from his soybean collection called "ToFu-ey."

[ICBomber90]

Count me out, surprised he's not suing KFC for their use of chicken....

[RedBarchetta]

Originally Posted by 392cobra

Carroll Shelby...salad dressing mixes...chicken batter mix...

"Add one quart of 30wt and stir until evenly mixed. Simmer for 20 minutes or until you lose oil pressure, whichever occurs first."




-Dean

[LMH]

More of that gut-wrenching, I mean fantastic chilli!
Larry

[Mulv]

He used to sell a chili mix years ago, I bought it at the time - it was called "Moon Shot Chili" I think and there was a picture of an outhouse taking off like a Redstone...


It was a tad spicy...

Here it is:

http://cgi.ebay.com/ws/eBayISAPI.dll...%3D8%26ps%3D35

[computerworks]

Mod Note - moved to the Lounge.

Lighten up on the legal innuendo.

thanks

[mdmull]

& I bet the profits will go to the heart foundation - not

Shameless whore

[Cobrabill]

Originally Posted by mdmull

& I bet the profits will go to the heart foundation - not

Shameless whore

Sure they will-to the charity accounts in the Caymans.I noticed he waited untill Newman was gone...

[Tommy]

I'd kind of like to have a bag of chili mix that has a number in the Shelby registry.

[twobjshelbys]

I never knew this:

He also helped start the “Chili’s” restaurant chain with Larry Lavine in 1975. Shelby was involved in choosing the menu and designing the restaurants. Many of them feature décor from the Terlingua Chili Cook-offs that Shelby helped create.


My wife and I go to Chili's. We went to the Vegas one on the way to our friends house after we got in and they were both working.

"Terlingua Chili" is supposedly on the menu. I'd never seen it but now we're going to have to go to check it out.

[Cobrabill]

Originally Posted by twobjshelbys

I never knew this:

He also helped start the “Chili’s” restaurant chain with Larry Lavine in 1975. Shelby was involved in choosing the menu and designing the restaurants. Many of them feature décor from the Terlingua Chili Cook-offs that Shelby helped create..

I kinda doubt this as he is not listed as an owner and he hasn't sued them.

[twobjshelbys]

Originally Posted by Cobrabill

I kinda doubt this as he is not listed as an owner and he hasn't sued them.

The quote is taken from the press release.

[Cobrabill]

Originally Posted by twobjshelbys

The quote is taken from the press release.

Below is copied from this link http://www.fundinguniverse.com/compa...y-History.html

Once again,it seems the chicken farmer is the only one claiming his"involvement".How different of him.

Brinker International, Inc.


Address:
6820 LBJ Freeway
Dallas, Texas 75240-6515
U.S.A.

Telephone: (972) 980-9917
Fax: (972) 770-9593
http://www.brinker.com

Statistics:
Public Company
Incorporated: 1975 as Chili's Bar & Grill, Inc.
Employees: 71,000
Sales: $2.16 billion (2000)
Stock Exchanges: New York
Ticker Symbol: EAT
NAIC: 53311 Lessors of Nonfinancial Intangible Assets (Except Copyrighted Works) (pt); 72211 Full-Service Restaurants



Company Perspectives:

To be the very best in the business. Our game plan is status go ... we are constantly looking ahead, building on our strengths, and reaching for new goals. In our quest of these goals, we look at the three stars of the Brinker logo and are reminded of the basic values that are the strength of this company ... People, Quality and Profitability. Everything we do at Brinker must support these core values. We also look at the eight golden flames depicted in our logo, and are reminded of the fire that ignites our mission and makes up the heart and soul of this incredible company. These flames are: Customers, Food, Team, Concepts, Culture, Partners, Community and Shareholders. As keeper of these flames, we will continue to build on our strengths and work together to be the best in the business.



Key Dates:

1975: Larry Levine opens first Chili's Grill & Bar in Dallas, Texas.
1983: Norman Brinker takes over Chili's restaurant chain.
1988: First Romano's Macaroni Grill opens in San Antonio, Texas.
1991: Chili's is renamed Brinker International, Inc.
1992: Brinker reaches an agreement with Pac-Am Food Concepts to expand Chili's franchise to the Far East.
1995: Brinker establishes a strategic partnership with Lettuce Entertain You Enterprises.
2000: Norman Brinker steps down as company chairman.


Company History:
Brinker International, Inc. operates several popular American restaurant chains: Chili's Grill & Bar, Romano's Macaroni Grill, Cozymel's Coastal Mexican Grill, On the Border Mexican Grill & Cantina, Maggiano's Little Italy, Big Bowl, Wildfire, Corner Bakery Cafe, and Eatzi's Market and Bakery. The mainstay of the company is Chili's, a chain of more than 1,000 eateries featuring Southwest decor and inexpensive meals. Under the direction of Norman E. Brinker, for whom the company is named, Brinker has expanded the Chili's chain and opened similar restaurants with different themes.

1975: The Birth of the Chili's Concept

Brinker traces its origins to the first Chili's Grill & Bar, opened on Greenville Street in Dallas in March 1975. Chili's was established by Dallas restaurateur Larry Levine, who sought to provide an informal full-service dining atmosphere with a menu that focused on different varieties of hamburgers offered at reasonable prices. Levine's concept proved successful, and 22 more Chili's restaurants, featuring similar Southwest decor, were opened in the late 1970s and early 1980s. In 1983, Levine's restaurant chain was taken over by Norman E. Brinker.

Brinker had a long and illustrious history in the restaurant business. He had begun his career in 1957 working for the Jack-in-the-Box fast-food chain, which then had just seven outlets. Nine years later, Brinker left the greatly expanded Jack-in-the-Box operation to found Steak & Ale, an informal, full-service restaurant chain with a menu that emphasized inexpensive steak dinners and friendly service. Responsible for introducing the salad bar, an innovation that soon swept the restaurant industry, this new, casual dining concept became a favorite among the baby boomer generation.

By the 1970s, Brinker's nearly 200 restaurants, including the Steak & Ale and Bennigan's chains, were overseen by his S & A Restaurant Corporation. When S & A was sold to the Pillsbury Company in 1976, Brinker became an executive at Pillsbury, in charge of that company's restaurant group, which now had four chains, including Burger King and Pillsbury's Poppin' Fresh Restaurants. Together, the operations of this group represented the second largest restaurant company in the world.

By 1983, however, Brinker had decided to leave Pillsbury to strike out again on his own. 'I wanted to see if I could take a very small company and develop it against the big chains,' Brinker recalled in a 1992 article in Food & Service magazine. Toward this end, Brinker purchased a significant share in the Chili's chain, becoming its chairperson and chief executive officer. At this time, Chili's had less than $1 million in equity, was $8.5 million in debt, and was earning less than $1 million a year. Planning to expand, Brinker took Chili's public in 1984, selling stock under the ticker symbol EAT. On the basis of Brinker's strong reputation in the restaurant industry, Chili's stock offering received strong support from the investment community