How much of a market for smaller budget rebuild engines?

[azfordman]

Just my 2 cents....The first thing I did when reading your post was go to your web site. I agree with Randy...if you are trying to market nationally, you really need to put some effort into your web site. If I were looking for a motor, based on your web site, I would not give you a second thought. I am computer illiterate, but I did my best to make the best looking web site for my business. (You can PM me if you have any questions on how I set mine up.) Back to your original question, I do feel there is a market for what your are looking at doing. In order to market to this customer base you will to a degree need to "dumb down" your sales pitch. A technical list of the parts you use (like the post on the 351 you just put up...400HP 351 Ready to Install) won't help you much with these customers. I am not saying eliminate the list....but to a motor novice like myself descriptions like Clevite rod bearings and ARP balancer bolts....you may as well be speaking Latin, because it means nothing to me. Perhaps a paragraph or two, "My motors are better than stock because xxxx, produce more power because xxxx and last longer under abuse because xxxx." If I were to replace a motor in one of my "toys" I would want something better than a stock crate motor, something that has been hot rodded, but would never drop 20 grand on an engine, short of a original 427 s/o or something of that nature.