10-28-2009, 09:46 AM
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Senior Club Cobra Member
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Join Date: Jun 1999
Location: Dublin,
CA
Cobra Make, Engine: TBD
Posts: 1,298
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Not Ranked
Hi Guys,
The real deal is that SAI is a business and an expansion into another market where their "Name Brand" may have an appeal to a segment of the buyers makes sense. Revenue drives a business and a broader market means more revenue.
It is interesting on the day that Shelby signed the dashboard of my Daytona he asked what engine was in it, when I told him that it was a 351 bored to 408 he said " Those things blow up a lot". I guess the Shelby engine group figured out that the 351 bored to 427 is a great motor for a Cobra.
In the fullness of time the market will determine if there is a value to Shelby endorsed products. If the current consumer wants to make the bet that an investment in the Shelby brand has value now and may have increased value in the future.
Tony R.
Last edited by Tony Ripepi; 10-30-2009 at 09:18 AM..
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