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Kirkham Motorsports

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  #29 (permalink)  
Old 01-15-2015, 03:49 PM
cycleguy55's Avatar
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Quote:
Originally Posted by RodKnock View Post
Can you imagine business people like David Kirkham, Peter Portante (ERA), Lance Stander (Superformance), the new and/or old managers of SAI running their business in this manner?

Seriously, I would personally be VERY troubled doing any business with Alloycars based upon their poorly managed entry into the alloy Cobra market. This whole series of events across all the Cobra forums would be an excellent case study for student in business school on how NOT to start a new business operation. Holy cow.

Besides the marketing blunders (e.g., using unauthorized photos, insulting potential customers, lying, etc.), the foundation of the business, the actual product that the business will supply to market, has been poorly R&D'ed (researched and developed). Sad really.
Shysters and snake oil salesmen may well have been able to get away with marketing blunders in the past, but with ubiquitous access to the Internet, social media and forums such as CC, it's getting far more difficult to get away with that crap.

Open and honest dealings and transparency will do far more to build a business than shenanigans like we've seen - no matter how well done.
 


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