How do we get a company to make good tires for a Cobra?

[Moriarty]

-Lastly, we have the Avons. Lots of you hate to hear this, but they are NOT good tires. No one really uses them but us, because they're just reasonably good, essentially marginal tires, but at a super premium price. No other performance vehicle owner who has another reasonable choice uses them. They're just not very good, they're simply the best available of a bad group. Porsches, Camaros, Vettes, BMW's, etc - no one uses them! You can get Michelins, Bridgestones, Nittos, Pirellis, Hankooks, Toyo's and the list goes on for these cars for half the price of Avons and get a tire that's state of the art, likely twice as good. The price they charge for these Avon's is laughable.

I’d be perfectly happy with a more affordable Avon. Do we know why they cost what they do? Is it because they are the best available - effectively holding the position of this new perfect tire you’re hoping to have built? Is it possible to build something better, or would it just optimize different trade offs? Are those state of the art tires listed above in 15”? Is perhaps that responsible for the difference in performance?