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-   -   What Do You Read? (http://www.clubcobra.com/forums/all-cobra-talk/43909-what-do-you-read.html)

David Kirkham 07-31-2003 12:13 PM

What Do You Read?
 
Fellow Car Nuts:

We are looking into advertising for our cars. I am wondering what magazines you read and where you would first go to find us if you were interested in one of our cars.

I understand we are not all that easy to find if you are not a member of this site.

Many thanks in advance,

David:) :) :)

CowtownCobra 07-31-2003 12:16 PM

Autoweek.

Several other Cobra manufacturers are in there every week.

Oh, and

Hot Rod
Automobile
Vintage Motorsports
Kitcar
etc

KeithBrown 07-31-2003 12:16 PM

Hemmings, Car & Driver and Road & Track

Regards,

Keith

Chaplin 07-31-2003 12:32 PM

David-

In no particular order, they are

Car and Driver
Kit Car
Mustangs & Fords
Mustang Monthly
Car Craft
Hot Rod
Autoweek
Hemmings

And that's just what is in my desk or briefcase (no wonder my briefcase is so damn heavy :rolleyes: ). I'm sure I have others at home.

If I didn't know where to find you, I'd probably go to Kit Car first.

WBofTN 07-31-2003 12:44 PM

autoweek - again

cob289 07-31-2003 01:02 PM

We got in Europe Classic & Sports Car we booked every month. Also got really good features in the best european internet magazin see at http://www.totalkitcar.com[/url]

Tom Wells 07-31-2003 01:15 PM

Hi David,

I'm so literal:

Quote:

looking into advertising for our cars
I do most of my research on the web. I used to use magazines and still do occasionally.

You may want to consider a web site as a means of getting "the word" out to lots of folks, either in place of or as an adjunct to print ads.

Also, a brochure is a pretty good thing. What I mean here is, for example, the brochure I got from E-M years ago. It was detailed enough to answer most of my questions about prices, options, choices and a myriad of details. It also had an active "shelf life" of years, literally! I'd refer to it over the years - I'd guess 10 to 15 years - and I think it was instrumental in my acquiring an E-M at long last :D

Just a small "outside the magazine ad" series of thoughts!

Tom

HIQ 07-31-2003 01:42 PM

Autoweek
Car and Driver

snakeeyes 07-31-2003 01:49 PM

Autoweek
Motor Sport
Vintage Motorsport
Vintage Racecar Journal
Forza
Cavallino
Classic & Sports Car
Evo
Octane
Car and Driver
Road & Track
Sports Car Market
Automobile
Thoroughbred & Classic Cars

...and, when I can stand it, Kit Car and Motor Trend.:3DSMILE:
Hope this narrows it down.:LOL:

John A. Simpson 07-31-2003 01:51 PM

Hi David
 
I read Autoweek
Car and Driver
Muscle Mustangs and Fast Fords (great engine articles)
Car Craft
Popular Hot Rodding
Hot Rod

I've cut back quite a bit, but read these pretty regularly. You should poll your customers and see what they read.

John:MECOOL:

Excaliber 07-31-2003 02:05 PM

Autoweek, Car and Driver and surf the Web.

Ernie

Randy Rosenberg 07-31-2003 02:07 PM

Playboy! :3DSMILE:

Check out the cover of Aug '63 - recognize the car?

Having fun,
Randy R...

RallySnake 07-31-2003 02:28 PM

Hi David,

I mostly read Tom Clancy, WEB Griffin and Dean Koontz.

My favorite magazine is Grassroots Motorsports. You guys should check it out. I subscribe to Kit Car and Hot Rod also. I'll pick up Car and Driver, Road and Track or Automobile once in a while. They're just too commercial these days. I do like to read a Rod and Custom every few months. It has ads for great stuff. Circle Track has very useful articles, too.

Paul

ALLEN ENGLISH 07-31-2003 03:25 PM

Hi Dave,

I would have first went to Kit Car then Hot Rodding , Mustang Monthly and Hot Rod magazines . Those are what I would expect to find you in .


Allen

TomH 07-31-2003 03:30 PM

- WSJ
- MM&FF
- 5.0
- Forbes

Thanks for asking.

PatBuckley 07-31-2003 03:35 PM

The DuPont Registry and the Robb Report are pretty high line as well.

mrmustang 07-31-2003 03:42 PM

The Sunday New York Times?
Sunday Boston Globe?
Sunday LA Times?
Have you put any thought in to a "how to build an aluminum car" show to be marketed to Speedvision, My Classic Car, Motorweek, and other (I have a CC trade mark on this idea) media style venues......Why not give a car to Motorweek to use for a few weeks, let them give it one of their "honest opinions"....Nothing beats free advertising, even if it cost you a few dollars up front(yes, I know, an oxymoron)........Once again, your looking for the unconventional buyer, you need to think in an unconventional way to find them, or have them find you..............




Bill S.

Edley Rondinone 07-31-2003 04:23 PM

Autoweek, Car and Driver, Playboy, FHM, Gear, National Geographic, Reader's Digest, Newsweek, Big Twin (now defunct!), and the occasional Hemming's Motor News. Some magazines get read more thoroughly than others.... Have seen a few Robb Reports; nice high-end magazine.

ohekk 07-31-2003 04:56 PM

Street Rodder
American Rodder
Street Rod Builder
Custom Rodder
Auto Week
Playboy:D

dewulfmd 07-31-2003 05:36 PM

Hot Rod
Mustang Monthly
Nuclear News
Mechanical Engineering


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