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07-31-2003, 11:13 AM
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CC Member
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Join Date: Mar 2001
Location: Provo,
Ut
Cobra Make, Engine: Kirkham, 427
Posts: 6,990
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Not Ranked
What Do You Read?
Fellow Car Nuts:
We are looking into advertising for our cars. I am wondering what magazines you read and where you would first go to find us if you were interested in one of our cars.
I understand we are not all that easy to find if you are not a member of this site.
Many thanks in advance,
David  |
07-31-2003, 11:16 AM
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CC Member
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Join Date: May 2003
Posts: 1,313
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Not Ranked
Autoweek.
Several other Cobra manufacturers are in there every week.
Oh, and
Hot Rod
Automobile
Vintage Motorsports
Kitcar
etc
Last edited by CowtownCobra; 08-01-2003 at 08:43 AM..
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07-31-2003, 11:16 AM
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Senior Club Cobra Member
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Join Date: Jul 2001
Posts: 695
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Not Ranked
Hemmings, Car & Driver and Road & Track
Regards,
Keith
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07-31-2003, 11:32 AM
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Senior Club Cobra Member
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Join Date: Mar 2002
Location: God's country,
ME
Cobra Make, Engine: Original ERA 427sc, Powered by Gessford
Posts: 2,678
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Not Ranked
David-
In no particular order, they are
Car and Driver
Kit Car
Mustangs & Fords
Mustang Monthly
Car Craft
Hot Rod
Autoweek
Hemmings
And that's just what is in my desk or briefcase (no wonder my briefcase is so damn heavy  ). I'm sure I have others at home.
If I didn't know where to find you, I'd probably go to Kit Car first.
__________________
Replica is not a dirty word.
"If you can't be a good example, then you'll just have to be a horrible warning."
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07-31-2003, 11:44 AM
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CC Member
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Join Date: May 2003
Location: Elvisville,
TN
Cobra Make, Engine:
Posts: 189
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Not Ranked
autoweek - again
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07-31-2003, 12:02 PM
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CC Member
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Join Date: Oct 1999
Location: Schoenstadt, Germany,
Posts: 114
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Not Ranked
We got in Europe Classic & Sports Car we booked every month. Also got really good features in the best european internet magazin see at http://www.totalkitcar.com[/url]
__________________
Fritz
HAWK CARS LTD. GERMANY &
KIRKHAM MOTORSPORTS EUROPE
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07-31-2003, 12:15 PM
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Senior Club Cobra Member
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Join Date: Mar 2000
Location: St. Augustine,
FL
Cobra Make, Engine: E-M / Power Performance / 521 stroker / Holley HP EFI
Posts: 1,912
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Not Ranked
Hi David,
I'm so literal:
Quote:
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looking into advertising for our cars
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I do most of my research on the web. I used to use magazines and still do occasionally.
You may want to consider a web site as a means of getting "the word" out to lots of folks, either in place of or as an adjunct to print ads.
Also, a brochure is a pretty good thing. What I mean here is, for example, the brochure I got from E-M years ago. It was detailed enough to answer most of my questions about prices, options, choices and a myriad of details. It also had an active "shelf life" of years, literally! I'd refer to it over the years - I'd guess 10 to 15 years - and I think it was instrumental in my acquiring an E-M at long last 
Just a small "outside the magazine ad" series of thoughts!
Tom
__________________
Wells's law of engine size: If it matters what gear you're in, the engine's too small!
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07-31-2003, 12:42 PM
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CC Member
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Join Date: Oct 2001
Location: Castle Rock,
CO
Cobra Make, Engine:
Posts: 579
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Not Ranked
Autoweek
Car and Driver
__________________
'It's not getting any smarter out there. You have to come to terms with stupidity and make it work for you.' -- Frank Zappa
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07-31-2003, 12:49 PM
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CC Member
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Join Date: Feb 2000
Location: San Antonio,
TX
Cobra Make, Engine: Former owner: JCF 289 slabside, ERA #329 and 424, GTD "Essex Wire" GT40; currently enjoying Hi-Tech 427 #147
Posts: 1,822
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Not Ranked
Autoweek
Motor Sport
Vintage Motorsport
Vintage Racecar Journal
Forza
Cavallino
Classic & Sports Car
Evo
Octane
Car and Driver
Road & Track
Sports Car Market
Automobile
Thoroughbred & Classic Cars
...and, when I can stand it, Kit Car and Motor Trend. 
Hope this narrows it down.  |
07-31-2003, 12:51 PM
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CC Member
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Join Date: Oct 2001
Location: Living by the beautiful Snake River in S,
ID
Cobra Make, Engine: KMP 393 $27 S.O. bored and stroked to 482
Posts: 386
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Not Ranked
Hi David
I read Autoweek
Car and Driver
Muscle Mustangs and Fast Fords (great engine articles)
Car Craft
Popular Hot Rodding
Hot Rod
I've cut back quite a bit, but read these pretty regularly. You should poll your customers and see what they read.
John 
__________________
Sideways
Last edited by John A. Simpson; 07-31-2003 at 01:36 PM..
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07-31-2003, 01:05 PM
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Senior Club Cobra Member
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Join Date: Jul 2002
Cobra Make, Engine:
Posts: 15,712
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Not Ranked
Autoweek, Car and Driver and surf the Web.
Ernie
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07-31-2003, 01:07 PM
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Senior Club Cobra Member
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Join Date: Jul 1999
Location: SF Bay Area,
CA
Cobra Make, Engine: SPF #1019
Posts: 1,657
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Not Ranked
Playboy!
Check out the cover of Aug '63 - recognize the car?
Having fun,
Randy R... |
07-31-2003, 01:28 PM
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CC Member
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Join Date: Jan 2002
Location: Northridge,
CA
Cobra Make, Engine: Arntz Cobra
Posts: 1,837
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Not Ranked
Hi David,
I mostly read Tom Clancy, WEB Griffin and Dean Koontz.
My favorite magazine is Grassroots Motorsports. You guys should check it out. I subscribe to Kit Car and Hot Rod also. I'll pick up Car and Driver, Road and Track or Automobile once in a while. They're just too commercial these days. I do like to read a Rod and Custom every few months. It has ads for great stuff. Circle Track has very useful articles, too.
Paul
__________________
"It doesn't have anything on it that doesn't make it go faster."
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07-31-2003, 02:25 PM
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CC Member
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Join Date: Sep 2001
Location: Washougal,
WA
Cobra Make, Engine:
Posts: 447
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Not Ranked
Hi Dave,
I would have first went to Kit Car then Hot Rodding , Mustang Monthly and Hot Rod magazines . Those are what I would expect to find you in .
Allen
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07-31-2003, 02:30 PM
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CC Member
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Join Date: Mar 2002
Location: Cincinnati,
OH
Cobra Make, Engine: Virtual 2.4M
Posts: 200
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Not Ranked
- WSJ
- MM&FF
- 5.0
- Forbes
Thanks for asking.
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07-31-2003, 02:35 PM
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CC Member
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Join Date: Jan 2003
Location: Atlanta,
GA
Cobra Make, Engine: CAV GT40 with 331 KC
Posts: 2,187
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Not Ranked
The DuPont Registry and the Robb Report are pretty high line as well.
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07-31-2003, 02:42 PM
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CC Member/Contributor
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Join Date: Feb 2000
Location: Greenville,
SC
Cobra Make, Engine: 70 Shelby convertible, ERA-FIA, 66 mustang convertible, mystery Ford powered 2dr convertible
Posts: 12,627
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Not Ranked
The Sunday New York Times?
Sunday Boston Globe?
Sunday LA Times?
Have you put any thought in to a "how to build an aluminum car" show to be marketed to Speedvision, My Classic Car, Motorweek, and other (I have a CC trade mark on this idea) media style venues......Why not give a car to Motorweek to use for a few weeks, let them give it one of their "honest opinions"....Nothing beats free advertising, even if it cost you a few dollars up front(yes, I know, an oxymoron)........Once again, your looking for the unconventional buyer, you need to think in an unconventional way to find them, or have them find you..............
Bill S.
__________________
Instead of being part of the problem, be part of a successful solution.
First time Cobra buyers-READ THIS
Last edited by mrmustang; 07-31-2003 at 02:45 PM..
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07-31-2003, 03:23 PM
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CC Member
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Join Date: Aug 2002
Location: Uranus,
cal
Cobra Make, Engine: NAF replica, 351W, about 420 HP
Posts: 3,046
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Not Ranked
Autoweek, Car and Driver, Playboy, FHM, Gear, National Geographic, Reader's Digest, Newsweek, Big Twin (now defunct!), and the occasional Hemming's Motor News. Some magazines get read more thoroughly than others.... Have seen a few Robb Reports; nice high-end magazine.
__________________
Edley, The Cobra Rogue!
"If you think that you can cut it, if you think you got the time, you'll only get just one chance, better get it right first time. 'Cause in this game you're playing, if you lose you got to pay, and if you make just one wrong move, you'll get BLOWN AWAY. Expect no mercy.
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07-31-2003, 03:56 PM
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Senior Club Cobra Member
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Join Date: Mar 2001
Location: Waukesha,
WI
Cobra Make, Engine: Custom built Excalibur 351C
Posts: 530
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Not Ranked
Street Rodder
American Rodder
Street Rod Builder
Custom Rodder
Auto Week
Playboy |
07-31-2003, 04:36 PM
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CC Member
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Join Date: Nov 2001
Location: Virginia Beach,
VA
Cobra Make, Engine: ERA #645, 406 FE
Posts: 26
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Not Ranked
Hot Rod
Mustang Monthly
Nuclear News
Mechanical Engineering
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