Crate engines to assemble yourself

[ERA Chas]

Keith,
You asked for opinions, here's mine.
A. Don't sell your business unless you're willing and able to retire and live on a tropic isle.
B. To do this kit project, the legal disclaimer that would be mandatory to protect you would be a mile long.
C. Standing behind your work is one thing-standing behind the parts is another-even if you touched every one while prepping and machining kits.
D. You will always have bothers with hammerheads who refuse to believe they f'd up and you did. For proof, look at the Roush threads-you're a fraction of Roush's size which is why they can be very lax about response and responsibility. You'll need a phone in the crapper because it will not stop ringing.
E. If the margin on built engines is already thin, why would the margin on kits (and their parts) which you must build anyway, be any greater??
F. Expanding your product line will mean more shop and shop guys-you'll have to assess more overhead by the responses you're getting here. For this week, fine-over the next two years to amortize-maybe not. Do you feel lucky?
G. Forget all the creative ideas about seminars, sleep-overs, satellite offices, hand-holdings etc. I think your intent is to have less to do with the customer-the suggesters don't get that. They want to be at your supper table.
H. Tiffany doesn't sell jewelry kits. They sell hand-crafted perfection and the clientele buys as such or walks. And they have competitors too. Currently, a KCR engine has a high appreciation level here and in racing. They will all still come to your door.
I. My mother can give my wife a recipe of ingredients. My wife can cook. But it never tastes like mom's. Why? The intangible touch, care and experience that goes with the recipe.
Amateurs can't cook like you, Brent, Barry, Tom, Mike, George, Boghosian and Clayton. All of you have decades of 'touch' and dyno saavy-no garage wizards have that-including and especially me.
J. Stay as you are...