The future of Cobras and hobby kit cars?

[NewYorkGuy]

Originally Posted by RodKnock

You're missing my point(s) or I'm not making them clearly enough.

Of course, Audi is a real production car company. And they have a massive budget too. The Cobra and other hobby car companies do not have a large budget. They simply don't make a lot of money. Audi pays for product placement, because they can afford to. ERA, FFR, RCR, SPF, KMP, CSX, etc. just can't play in the same marketing environment as Audi. That's why they're not in more videos and movies. For the same reason, their websites aren't spectacular like a real production car company.

Further, you said Audi is the "hero car" in Ironman. I agree. You said Cobra's (and hobby kit cars) should be featured in more videos and movies. I showed that they have been in some videos and movies. Bottom line is that if you see a car in a movie, say like an Audi, or a hobby car like RCR or Mongoose, the consumer might go out and purchase one. The consumer knows it's not a real authentic GT40 that is worth a $1MM. It doesn't matter what they represent. The idea is that they may purchase one because they like it, it may be affordable, and thus they'll investigate owning one.

When the audience is watching Fast & Furious and it features an old car, do you think the audience thinks it's a genuine priceless '63 Grand Sport where GM only made 6 (might be less, not sure) they're smashing up?

my point is the Cobra replica business will be end up in junk yards if they don't change or adapt to the new playing field.

The computer tablet has been around since the 1980s and it failed in the consumer market until Steve Jobs and Apple reinvented the tablet and made it cool and a must have item.

But I have no dog in this fight. It's financially better for me if the Cobra market falls in 10, 15 years.