Mystery solved. Shelby Trust to sell Real Cobras

[RodKnock]

Originally Posted by Trevor Legate

Around $20million a pop should do the trick......

Ferrari has never been about the money, to me anyway. They've always limited their production to protect the brand's reputation. Ferrari had previously capped production at 7,000 cars per year, but recently has increased the production cap to 10,000.

$20 Million a pop? That would be a "bargain."

Shelby is about survival at this point. They've got to figure out something to do with a 50-year old car, so they try to keep creating buzz and excitement, by exploiting their brand and customers.

Let's see there's the Terlingua Edition, Bill Elliott Edition, 40th and 50th Anniversary Editions, FAM Edition, Completion Series Edition, Competiton Series Edition, and next year it's the Gumball Rally Edition.