How do we get a company to make good tires for a Cobra?

[twobjshelbys]

Originally Posted by NROTOXIN

"Is there not a reasonable chance that someone (BFG? M/T - Cooper?) that already has 15" molds and technology available, and a network in place to manufacture and sell 15" tires, can be persuaded to either manufacture a new tire or upgrade an existing tire that'll offer us decent performance without pricing that exceeds the price of current state of the art tires for modern performance cars?"

Cooper Tires is already in the game with Avons and the price is what their volume dictates.

And to state it another way: The bean counters at the majors aren't deliberately over looking a gold mine in the Cobra space. Trust me, if they knew there was money to be made, they'd be making money.

You won't convince someone to enter the market with a new product because stealing market segment is impossible and at best leaves two suppliers with inadequate volume for either to survive.

Your best bet is to convince one of the existing suppliers that their offering is inadequate and that they could sell lots more if they replaced "Tire X" with "Tire Y". And, it's not enough to switch X to Y, the business argument has to be X+Y. For this you'll need data.

Of course, you could try to persuade a new entrant that they could get all of X, and then some, with their Y, but then you'd have to ask, what marketing department was asleep at the wheel and didn't already think/know of that?

[NROTOXIN]

You keep stating the obvious, my only comment was at the bottom of my post.