Roush 402IR 8 stack $44k ?

Keithc8 · #1 (**permalink**) 11-11-2011, 12:48 PM

I price engine to all sorts of car builders and what I have found is that most of them are looking for some cheap deal. I have done it with a lot of the Superformance and Backdraft dealers. They want cheap engines so that they can offer a complete turn key car cheap. The main reason they deal with Roush is because he gives them about a 1000.00 per engine give or take a little. I have also had several of them tell me that they did not get their money.
Cashburn and other can say what they want but they are in to make money like everyone else. If they did not get a nice commission of the Roush engine thay would not mess with them most of the time. There are a lot of engine builders that offer warranties and any warranty is as good as the paper it is written on. The warranty deal is bunch of bull **** most of the time anyway when you read the fine print. The ones that the insurance companies sell are a joke and do not cover much but is what most use when they advertise a warranty.
I have a lot of these car dealers, builders want me to build an inferior product so that they could make more of the engine. I will not do it and have my name associatted with it so it is hard to deal with a lot of them. I know some of the prices they are paying for some of this stuff and it is not much engine at that price. We fall some where in the middle on these deals as far as price and offer some lower to higher price engines.
I even sold the people running the Roush deal a lot of the parts when they were starting their engine programs from scratch. They use the same parts as most other people and do not even do their heads in house on these engines, it is a crate engine like everyone else does with some fancy parts on the outside.
The engine business is one of the toughest busineses to ever be in. You complete with people working out of their garage that have no investment in anything and use other peoples machinesne to people that will flat out lie about what they are doing for you. Plus everyone knows everything about engine building just ask them. Really gotten just crazy.

Later, Keith

fordracing65 · #2 (**permalink**) 11-11-2011, 01:12 PM

I would never touch a Roush product, pass some of the discounts on to the consumer, there all the same parts, why charged more, hate to see people raked over the coals.

Cashburn · #3 (**permalink**) 11-11-2011, 01:44 PM

Quote:

Originally Posted by Keithc8

The main reason they deal with Roush is because he gives them about a 1000.00 per engine give or take a little. I have also had several of them tell me that they did not get their money.

Later, Keith

You keep making this claim, but it is false. There is no 1k commission on a crate 427R, not even close. What you fail to realize is the Roush business model is to sell through distributors that in some cases hold an inventory. In that type of business there has to be a margin for it to work. They have created a National and International brand. I see the Roush display at many high end car shows throughout the country ... never seen a Keith Craft display so I don't know?

There is a value there, some don't value it. That's fine, there's probably 2,000+ engine builders in the USA to choose from.

When a customer buys an installed engine, with all the other bits, that margin is gone anyway. We have to make deals to close sales.

All you need to do is line by line it and I'm happy to let it rest... but instead we can continue the "same parts, fake warranty, paying for the name chant".

patrickt · #4 (**permalink**) 11-11-2011, 01:50 PM

OK, forget Kirkham and forget ERA, is anyone else actually making any serious money off this Cobra hobby of ours? If I believed everything I read on this forum it seems that there is no real margin in anything.

Dimis · #5 (**permalink**) 11-11-2011, 02:16 PM

Quote:

Originally Posted by patrickt

is anyone else actually making any serious money off this Cobra hobby of ours? If I believed everything I read on this forum it seems that there is no real margin in anything.

don't kid yourself.... They all must be making a killing 'cos it's costing us all a fortune.

patrickt · #6 (**permalink**) 11-11-2011, 02:19 PM

Quote:

Originally Posted by Dimis

don't kid yourself.... They all must be making a killing 'cos it's costing us all a fortune.

Yep, I think you're right. With my cronies, the ones that are making the most dough are still constantly telling you that they're barely squeaking by....

RodKnock · #7 (**permalink**) 11-11-2011, 03:06 PM

Quote:

Originally Posted by patrickt

OK, forget Kirkham and forget ERA, is anyone else actually making any serious money off this Cobra hobby of ours? If I believed everything I read on this forum it seems that there is no real margin in anything.

Patrick, you way too focused on money. Money is the root of all evil. Money doesn't buy happiness. And no doubt you've heard of Herzberg's Dual Structure Theory and Maslow's Hierarchy of Needs. I don't remember money being mentioned prominently.