Roush Motors Prices??

[PCW]

Originally Posted by PANAVIA

Guys-- one thing we are forgetting here is the sheer number of options from Roush.

I have a spreadsheet with the different configurations --all 178 of them. -and the 20-25 options that can be ordered on any config.

They have configuration options to support SPF, Backdraft and Shelby CSX cars out of the Box ( er --uh-- Crate). The fantastic thing about the Roush Motor is the R&D,Support and documentation that you get with this.

I wouldn't call them Crate Engines, --I would call them "Create Engines"

Pricing to the public as a Roush dealer is a "contracted sales price" that you are (as a Roush dealer) not superposed to go below. -- and if you do ---you are probably in the red on the transaction, and will have to close as you cant pay your electrical bill.

Put it this way ; margins are so thin on this type of business that we cannot extend the sale on a credit card --as the 2% to 3% credit card fee would place us in the RED on certain combos.

The Revenue on this sale is Labor/Install -- maybe a little bit of margin on the top-end engines with the 8 stack EFI, but there are so many soft costs that you have to absorb, that it probably nets out.

Steve

Steve,

I understand what you are saying, but tell me how a local builder can built the same motor, same block, alum. heads, same warranty etc, and be 3-4K less? I can tell you, it's overhead. Who pays for all those different config. that Roush offers? The customer because it is passed along to them through inventories, buildings, equipment, R&D, employee health plans etc....

I define a crate motor as a turn key motor, weather that is 1 motor or 5000 being produced. I have no real issue with Roush other than I feel their prices are high for what you get. Their overhead is what is driving their prices higher and higher. If there is really that small of a profit margin as you stated, then they need to do some Six Sigma and resolve that. Good thing they have a good reputation, if not, they would be in some trouble if their profit margin is only 2-3 %. To be honest I find that questionable. I guess for me I would rather have my motor built by a professional that I know rather than by someone I don't. If I have questions I can drive right over and have it looked at by the guy who built it and installed it, can't do that with a Roush. With everything being equal, Block, parts, warranty etc... and saving a couple of grand, throw in local support, there is no question in my mind, I would go that route any day.

Edit*** Found this link, 2000.00 off MSRP for a Roush 427R, 13,425.00 Kinda blows the whole 2-3% profit margin statement.

http://www.factoryfive.com/table/eng...shengines.html

Craig