Kbb & nada

[elmariachi]

Originally Posted by khansmith

Come now..that isn't fair to call folks (and me) a dumba$$ for referencing these guides. Like you said, "milions of people" are loyal to this book. If it is so bad, then dealers should put out an awareness campaign. I typed in "car values" into google and the organic search results (not paid search) shows KBB, NADA and Edmunds as the top. In fact, Kelly Blue Books site sees 9 million unique users a month (I am in the online advertising business and looked it up on comScore). How is anyone to know these books are antiquated if popular perception is that they are a gold standard?

My apologies, I was by NO means calling you a dumba$$. You own a Hurricane, you are family. I was talking about the way people toting those books are perceived by dealership salespeople.

Dealers rely on the National Auto Dealers Association for a number of things, so blasting the credibility of their little yellow book in public or taking out billboards gets them nothing. Dealerships are no longer the customers for these publications, consumers are. Edmunds was never dealer-oriented, but its a great place to gather up new vehicle invoice data. I came within $57 of the factory invoice on the 2010 Tundra I recently bought.